7 Steps to Creating Your Own Podcast

by Donna Gunter

Listening to podcasts isn't something I enjoy or take time for, quite frankly. I'm a visual learner and prefer to read something rather than listen to it, as I find reading a much quicker way to gather the info that I need. However, with the proliferation of audio listening devices, like the whole iPod family and other mp3 players, I have to acknowledge that I'm in the minority, I believe. The world is listening to a wide variety of audio files, much more so than ever before in history, and I need to get on the bandwagon or be lost in the dust.

What is a podcast, anyway? A podcast is an audio file that you create in .mp3 format that is uploaded with an RSS (Really Simple Syndication) file to your server for your target market to download on any number of programs created to receive or subscribe to your audio file so that they can listen to it at their leisure on their computer or a personal mp3 device.

Why should you create a podcast? I think it serves as a marketing tool for the solo service professional, who might want to do one of the following:

• create an Internet radio show or talk show in which you create content-rich broadcasts for your target market
• conduct a teleclass series in which you interview experts who have solutions to problems faced by your target market
• promote a printed book, ebook, or CD/DVD series by releasing promotional snippets to a wider audience
• provide short and valuable expert tips to your target market (my Get More Clients Online podcast consists of the weekly article I write for my newsletter)

Many podcasts are about an hour in length, especially when they consist of recordings of radio shows or teleclasses. However, I think that the listening threshold for most people is about 10 minutes. So, that means that your podcast needs to be 10 minutes or less in length. If it's longer, you really have to grab their attention in the first 10 minutes to keep them listening for the full amount of time.

Good content and a good speaking voice are key to maintaining interest. Don't make your podcast one long advertisement for your services or products -- share some useful information with your target market to help them solve their problems. And, you need to have a good speaking voice. Nothing is worse than listening to someone read a speech with a monotone delivery. So, for maximum impact when you record your podcast (especially if you're just recording yourself), get up and walk around, smile, gesture, or do whatever you normally do when you deliver a speech. Modulate your voice, in much the same way that you would when you have a 1:1 conversation with someone -- put feeling and emotion into your words. I pretend like I'm talking to my best friend, and that helps me with a lively delivery.

What Are The Steps to Creating a Podcast? 

1. Listen to a few podcasts to get a feel for what others are doing. To listen, you'll need a podcatcher (podcast reader), which permits you to subscribe to podcasts in the same way you subscribe to blogs. I favor iTunes as my podcatcher of choice, which is a frëe online download. You'll also need to find podcasts, and the quickest way to do that is via podcast directories, which include the iTunes store. Podcast Alley, one of the most popular podcasting sites, has a large podcast directory, and Yahoo Podcasts has a podcast search. To find others, simply search online for "podcast directory."

2. Plan your podcast. Who is your target market? What do they want to listen to? How will your podcast be unique from others in your industry? What's your format (interview others, host a teleclass, or record yourself)? How long will your podcast be? How frequently will you deliver your podcasts?

3. Record your podcast. Many people choose to record their podcast with a frëe piece of software called Audacity. It has an easy learning curve and advanced features for more experienced podcasters. Mac users might want to look at Garage Band. For best recording sound, don't use the microphone that came with your computer or that is built into your laptop. You'll want to get a more professional one, such as the ones offered at Plantronics or Radio Shack.

4. Save and upload your podcast to your server. Once you've created your podcast in an mp3 file, you have to save it and upload it to a server via an FTP program (like CuteFTP) so that it's readily available. You can upload it to your website, or use one of the many podcasting hostíng services available. The problem with uploading it to your website is that audio files are space hogs, and you can quickly exhaust all the storage capacity of your hostíng account, not to mention your monthly bandwidth capacity if your podcast is popular and is downloaded frequently. That's why I use a fee-based audio service hostíng company, Audio Acrobat, which offers me generous storage and bandwidth capacity for a semi-annual fee. Another popular podcast hostíng company is Hipcast.com.

5. Create your podcast feed. You can create your podcast feed from scratch, but I recommend you use a feed service to do so. If you use a podcasting hostíng service, this feature is included in your service package. For everyone else, the quickest way to create your podcast feed is through Feedburner.com. This is the same service that creates RSS feeds for blogs. The advantage of creating your podcast feed from this site is that you can create a browser-friendly feed, track your circulation, and enhance your feed with its SmartCast technology.

6. Publish and promote your podcast. If you use a podcasting hostíng service, the service will publish your podcast and notify various podcast directories about the availability of your new podcast. Or, you can enter the info directly into the major podcast directories. You'll also want to promote the podcast on your website, blog, and in your email newsletter. One of the easiest ways to do this is to add feed subscription buttons (called chiclets) to your sites. You'll have to cut and paste the HTML code into your templates to create the chiclets. You can get directions on how to publish subscription buttons from the various podcasters you want to feature. Lastly, you'll want to create "album art" for your podcast, or a graphic representation that many podcatchers upload with the mp3 file. Album art may be from 170x170 to 300x300 pixels square at 72 dpi. Any graphic designer can help you create this graphics file.

7. Make monëy from your podcast. Advertising on podcasts is still fairly new, but some companies like Fruitcast.com or PodcasterAds.com are places to start. Another option is to place Google Adsense listings on all of your sites listing your podcast, or seek sponsors for your podcasts, just like you would for a radio show.

Don't let the audio world pass you by! Podcasting is a very inexpensive way of helping you get the word out about what you do and what you offër to the world.

Desperate Housewives' Tales

By Lynn Tan

 

The term, "Desperate Housewives" creates the impression of housewives who are desperate for sex and scandals. Are these really what they are desperate for? For some, probably yes. The impression comes about when you are perceived as doing "nothing" and are feeling bored at home. In addition, your multiple roles of mother, wife, lover, tutor, counsellor, financier, cook, driver, homemaker, caretaker, do not seem to count as a measure of your worth by the fact that your work output is not tabulated in the gross national output. Other stereotypical images of housewives are that you are unsophisticated, old-fashioned and the only work you are probably good at are cleaning, cooking, gossiping and for having sex. How do these misguided perceptions influence and affect your self-esteem?

 

Are you assessed and labeled based on what you own, how much you earn or what you are as a person. I am often asked "Do you work?" or "What do you do?" whenever I meet other people. Indirectly, this is a quick way of summing up your worth and placing your position in society. If you are not highly paid, then you are automatically relegated to the bottom of society. Your success is often judged by your possession of materialistic symbols of success: large houses, good paying jobs or having lots of money.

 

With neither power nor status attached to my work, can I then become successful? Since my work is unpaid, is it correct to deem me as worthless? Worth has been wrongly tied to a person, when they are actually two separate matters. Your success should not just depend on what work you do or how much you earn. However, with the constant bombardment of messages of superficial material success, you are conditioned to believe that you are unworthy in a materialistic society of ours. We have been looking "out" for success when we should be looking "in". It is easy to fall victim and be pigeon-holed to live the life as expected by and determined by others. You have been programmed and tend to fit in the ebb and flow of your position in society.

 

To unleash my own potential, I had to tear off the layers of toxic labels from years of conditioning to free myself from the limiting labels placed on me. It takes constant reprogramming to rise above these constricting stereotypical labels. Monetary success is only a part of the bigger picture of success. Success also encompasses mental and emotional well-being, relationship with others and other intrinsic values and character of a person amongst many others. Achieving a happy state of mental and emotional well-being is a big SUCCESS. Now, I define success based on my own terms. I do not have to fit in the narrow interpretation of success as created and set by others. Only when I take control of my own life, will I then be liberated from the stigma of society, to flourish in my own way.

 

From a state of desperation, I have transformed myself to a state of inspiration by constantly replacing limiting negative thoughts with positive energizing thoughts. I cannot change the world, so I change my mind to change my world. A paradigm shift in mindset leads me to the path of a happier state of mind.

 

Many mistakenly believe that when you are successful, then only will you be happy. The truth of the matter is that when you are happy, only then are you truly successful. To me, being happy is the epitome of a successful life. This is the priceless gem of success.

 

---

Lynn Tan is the author and publisher of http://www.desperate-asian-housewives.com She is a mother, wife, and an entrepreneur and has just formed a company focusing on e-business. With a paradigm shift in mindset, she has unleashed her potential to all possibilities of achieving a successful, happy and balanced work-life.

Article Source: http://EzineArticles.com/?expert=Lynn_Tan

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Tags: Articles, Life

DO NOT REGISTER TO AGLOCO!!

Before You Read This Free eBook..

Yes! That's the first way, if you are the one who always to know exactly what you are doing. This free ebook gives you a comprehensive explanation about Agloco.

The second one, register first, then use this free eBook as your offline Agloco dictionary, where you can find almost anything about Agloco.

This eBook - called A COMPLETE GUIDE TO AGLOCO - is also useful for those who have registered or have been Agloco members and want to learn Agloco's basic knowledge without visiting Agloco website.

Of course you still need to go online if you look for the latest update. But if you only need to explore what Agloco is all about in a comprehensive explanation, this eBook is the answer. All about Agloco is fully packed in this eBook that lets you read offline. Save your online time for another important thing.

Download Now

Tags: Free eBook, Agloco

Free Animated Agloco Banner

For those who want to promote their Agloco blog/website, I have created an animated Agloco banner that you can get for FREE. I hope this will be the first Agloco animated banner.

 

If you like it, just copy the code and paste it anywhere in your blog/website. Here's the code.

 

Agloco Animated Banner



<!--NOTE: Change the link with your own referral code --> <center><a href="http://www.agloco.com/r/BBBT7703"> <img src="http://www.geocities.com/tata_pjl/animated-agloco.gif" border="0" /></a></center> <div style="font-size:10px;color:#333333;"> <center><a href="http://moneysucker.co.nr/" style="color:#333333;text-decoration:none;">Banner Design</a> by <a href="http://agloconesia.blogspot.com/" style="color:#333333;text-decoration:none;">Agloconesia</a></center></div>

Free Business eBooks

For those who want to learn business in the right way, you may try these free business eBooks. Download them all. Don't stop till you get enough :-)

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• Internet Success Ladder 2.0
• The Ultimate eBusiness Startup Guide
• Affiliate Marketing Plan Builder (This file is PDF, just right click and 'Save Target As'.)
• Starting and Running Your Internet Business the RIGHT Way
• The Money Making Secrets (This file is a 'PDF' within a 'Zip' File.)
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• 21 Power Principles to Maximize Your Business Success
• Internet Success Ladder
• Making Money With Your PC
• Ingredients for Success
• NoHypeFreeEBook,Courtesy of A Good Read
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• Protect Your Merchant Account
• Easily Develop Your MLM Downline
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Are you interested in fiction eBooks? Here are some links containing free fiction ebooks, both downloadable or just readable online. One thing I'm sure of, they're all free. Worth to try!

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  You'll find a good selection of full length romance novels, as well as short love stories at the Ebook Nook. Click the above link to get started reading. You will find good novels such as Chameleon, Quartermaster and Sienna Moon.
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How to Add More Sites to Your Adsense Account

There's no need to open another account when you place the AdSense code on a new site. The ad code and search code generated through the guided steps on the AdSense Setup tab of your account are valid for any page in any site on which you want to display Google ads or an AdSense for search box. Simply add the code to your page source, and your new site will be automatically detected.

To place the code on a new site, please follow the steps below:

To display Google ads:

1. Log in to your account at https://www.google.com/adsense
2. Click the AdSense Setup tab and choose AdSense for content as the product
3. Follow the guided steps to choose your ad type, format, color, and any additional options
4. Copy the ad code from the Your AdSense Code box
5. Paste the code into the appropriate page on your site

To display an AdSense for search box:

1. Log in to your account at https://www.google.com/adsense
2. Click the AdSense Setup tab and choose AdSense for search as the product
3. Follow the guided steps to choose your search type, search box, search results style, and any additional options
4. Copy the search code from the Your AdSense Code box
5. Paste the code into the appropriate page on your site

You can find more detailed instructions on adding the code to your site by viewing Quick Start guide.

Free Marketing e-Books

There are many hot maps or links to free marketing electronic books from various topics available. You'll find out useful free marketing electronic books for your online or offline business. Learning how to do successful marketing effort to grow your business. To download those free marketing electronic books, please visit the related websites below.

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This website has good free marketing electronic books collection such as How to Win the War of Internet Marketing, Web Marketing Explained, How I sell thousands of products from home using the net!, Power Profits Email Course, Hitting the Search Engines, Ezy Ezine Ad Formatter, Flash Banners in a box, BlackBelt Website Marketing. No registration required for downloading those free marketing electronic books from this website. It's totally free.

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Start up internet marketing. com offers you some free marketing electronic books, namely Internet Marketing Basics, 30 Days To Internet Marketing Success, Electronic books: A Complete Guide to Self-Publishing, Profits: The Truth About Online Sales, Scientific Advertising On The Internet, The Greatest Marketing Secrets of The Ages, Online Stealth Marketing, Website and E-Zine Promotion Made Easy, Get The Most From Ezine Advertising, The E-zine Promotion Toolbox, Search Engine Tactics, Super Marketing Man's Guide To Profit Exploding Web Promotion, The Ultimate Marketing Guide. They are regularly add their electronic book stock, so go back to check what's new.

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Hitting the Search Engines ebook, 30 Minute Marketing Miracle, Proven Pricing Secrets, etc.

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They compile huge amount of free marketing ebooks.

Sample of Agloco Recruiting Email

Here's sample of recruiting email. The key is: strict to the main rule, keep everything simple but still informative. This is only sample and you can change it to suit your style.

Hi Cindy,

This note is mainly to offer you a chance to help build AGLOCO – it is a Member-owned Internet community.

Here is why I would like you to help.

1. It's free.
2. It's quick and easy to join.
3. AGLOCO’s purpose is to get its members their share of the money generated on the Internet (i.e. you make money).
4. If you help build the AGLOCO network you can make much more.

Here is a link to sign up (it automatically records me as referring you with my ID BBBT7703) www.agloco.com/r/BBBT7703

AGLOCO works with a toolbar type software called a Viewbar. Privacy is very strict so no spyware, popups or spam.

As to how much money you can make, there is a study which says the average user should get $5 to $15 a month. (But less at the beginning.) Click here to read the report. http://simmonsreport.spaces.live.com

AGLOCO is in their beta phase which is the best time to help them build out the network. So please join now and help build the network.

Tata
http://moneysucker.co.nr/

But, before marketing your Agloco, of course you have to register yourself first so that the percentage from your referral won't be lost.

If you haven't registered yet, enroll here!

HOW TO MARKET AGLOCO

Agloco is still in its beta so that it's best time for you as members to help building network. The more you do in building network, the more money you'll earn.

One of the ways to market Agloco is to do email marketing. You may promote Agloco through email. But remember: DO NOT SPAM! Means, just send your email to the ones you know well and whom know you well either.

The main rule is make it simple or KISS (Keep It Simple Stupid! :-)

Tell them that:

• Agloco is risk free.
• Agloco cost nothing to participate, no upgrade, no outlay, $0.
• Agloco will pay you up to 5 hours of your time online every month.
• Agloco will pay you a percentage of all your referrals and indirect referrals down through five levels, as they spend time online.
• Agloco will have a simple viewbar you may download that tracks your time online.
• Guarantee - You may cancel at any time if you feel Agloco is not for you.

Ask them to:

• Enroll today. Don't forget to give them link to enroll, example: http://www.agloco/r/BBBT7703

OR

You may also describe Agloco in a simple FAQ:

Q: WHAT’S IN IT FOR ME ?
A: Agloco will pay you.
Q: WHAT DO I HAVE TO DO TO GET PAID ?
A: Simple. Download a viewbar. You will be paid up to 5 hours of your time online every month.
Q: HOW CAN I MAKE MORE MONEY ?
A: Easy. Tell your family, friends, associates. You will be paid a percentage of their time spent online utilizing the viewbar.

Everybody's busy now, and they don’t have time to read long pages and long ads unless we know how to write from the get go something that is going to keep the readers attention and ….. it won’t! It won’t because everyone is different and has different tastes. So, keep it brief, keep it to the point.

Not registered yet? Enroll now!

http://www.agloco.com/r/BBBT7703